Steps to Success

Business Development is a process. Before you can effectively engage the market, it is critical to understand it. Every market and every industry has its own set of unique identifiers. The success is in understanding the customers, competitors and challenges, including what are the opportunities, threats and strategies. There is usually only one chance to properly position yourself in a market. We ensure it is the right one from the beginning:

1. Market and Competitive Research
– Market Analysis- to define and quantify the opportunities in the market, trends that are happening, and sales cycles
– S.W.O.T. Analysis-to detail your internal strengths and weaknesses, and leverage these for your market opportunities
– Competitor Intelligence- to profile your competitors, how they are doing business and how to beat them
– Channel Opportunities- to assess the advantages and value of your channel/reseller strategy and identify opportunities
– Product/Service Assessments-to compare and assess other offerings and solution in the market (direct and alternate solution)
– Customer Needs &Perceptions-to better understand and respond to customers, the problem they are experiencing, what type of solution they are looking for and how they want to be served

2. Strategic Planning & Positioning
– Strategic Brainstorming- to identify and assess the ideal business and operating strategies for your business.
– Strategic Planning- to develop a clear and written plan that articulates how you will go to market, how you will serve and sell your solution, how you will defend your market, and define success metrics and criteria
– Positioning Opportunities-to identify and assess different market positioning and messaging opportunity that differentiate you from your competitors